The People's Facebook
People
may think that, on Facebook, “my update is MY update”. But, they would
be wrong. When one updates their Facebook status or their twitter feed
or even their pinterest--the world watches. This problem of Facebook
owning our information, rather than us owning it is wrong.
Our information is valuable, so much so that according to Gary Kovacs, the CEO of the Mozilla Corporation, tracking our behavior online is “Very big business”. At over a Billion dollars a year, people are paying Facebook and many other behavioral tracking websites to know what we like, or dislike.
Now, not all information sharing is bad. In fact, it’s great when a website can suggest things to me based on my taste. But when a company holds my information, they can do whatever they want with it. That is why I suggest we make an alternative to Facebook. This alternative will be owned by those users who occupy the site. We will all have a share and stake of the website and we will be paid to sell our information to behavioral tracking websites.
Its simple. Our information is being sold and we do not benefit from it, at least not via monetary compensation. A people’s Facebook will benefit society by putting our information in our own hands and it will add value to our shopping experience. That is, marketers will know the information is accurate because it is in the users’ best interest to keep it accurate.
Our information is valuable, so much so that according to Gary Kovacs, the CEO of the Mozilla Corporation, tracking our behavior online is “Very big business”. At over a Billion dollars a year, people are paying Facebook and many other behavioral tracking websites to know what we like, or dislike.
Now, not all information sharing is bad. In fact, it’s great when a website can suggest things to me based on my taste. But when a company holds my information, they can do whatever they want with it. That is why I suggest we make an alternative to Facebook. This alternative will be owned by those users who occupy the site. We will all have a share and stake of the website and we will be paid to sell our information to behavioral tracking websites.
Its simple. Our information is being sold and we do not benefit from it, at least not via monetary compensation. A people’s Facebook will benefit society by putting our information in our own hands and it will add value to our shopping experience. That is, marketers will know the information is accurate because it is in the users’ best interest to keep it accurate.
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